Seamless Delivery,
Every Step of the Way
Visual Design
Brand Identity
Brand Strategy
Logo Designing
Brand Messaging
Brand Positioning Strategy
The Situation
ICAL, a logistics startup based in Coimbatore, approached us to create a brand identity that would set
them apart in the industry. They sought a minimal, clean logo that conveyed their core values: precision,
efficiency, and forward momentum. As a newcomer in a competitive field, ICAL needed a brand identity
that would quickly establish trust and recognition, emphasizing their commitment to reliable and accurate
logistics services.
The Solution
To meet ICAL's needs, we developed a comprehensive brand identity solution that centered around a
minimal yet impactful logo. The logo featured the letter "C" integrated with an arrow, symbolizing direction,
movement, and precision -key elements of the logistics industry. This design captured the essence of
ICAL's forward-thinking approach while maintaining a clean, modern aesthetic.
Efficient, Reliable, and
Always On the Move!
At ICAL Logistics, we specialize in delivering your goods with precision and efficiency, every step of the way. From seamless transportation to on-time deliveries, we ensure your business moves forward without a hitch.
Ical Logistics
Seamless Logistics for Seamless Business
Alongside the logo, we crafted the overall brand identity, which included visual elements and color schemes that communicated professionalism, efficiency, and reliability. The visual design incorporated clean lines and a streamlined look, reinforcing the brand's focus on accuracy and seamless service. Additionally, we developed brand messaging that highlighted ICAL's core values, positioning them as a trusted and dependable partner for businesses needing logistics solutions.
Ical Logistics
Focused on precision and efficiency In logistics Ensuring on-time deliveries for businesses, every time.
About The Project
Visual Design >
Brand Identity >
Brand Strategy >
Logo Designing >
Brand Messaging > Brand Positioning Strategy
The Situation
ICAL, a logistics startup based in Coimbatore, approached us to create a brand identity that would set
them apart in the industry. They sought a minimal, clean logo that conveyed their core values: precision,
efficiency, and forward momentum. As a newcomer in a competitive field, ICAL needed a brand identity
that would quickly establish trust and recognition, emphasizing their commitment to reliable and accurate
logistics services.
